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How To Vector Hand Lettering | Adobe Illustrator

This is one of the  best videos on vectorizing custom typography. Also he shows you how to do the techniques many people on instagram use in their work. Because I was always wondering how in the hell do they produce vectors of their work that is very clean and top notch.

This video will definitely explain to you the technique on how to vector work using one of the best techniques.

Master the moment

Master the moment in whatever it is that you are doing. You do not want take the time to waste it doing nothing.  Because this is something that I have learned being a designer. At times that is something that is easy to do.

We as people can get comfortable in the aspect of doing nothing. I for one was being lazy with vectorizing and putting new work on my instagram. When honestly I really enjoyed the aspect of posting work daily and documenting my progress. I will admit that it was a relief to have a few days off of posting.

I did not want to end up burning out and fading away. The whole aspect of running a marathon and doing all of it for the long term. Also realizing that even though I am not getting the same amount of likes and etc as others it doesn’t matter. I just think about how gary vaynerchuk mentioned he wasn’t getting any views on his youtube videos but he kept putting them out.

So you want to master the moments. When you keep the right mentality you will realize that mastering the moments do not take a lot of effort. By that I meant it will become normal to you.

With all of this said make sure to do your best to master the moments of your life and to not take them for granted. Which means in a simple way saying to not waste time and be more vigilant

You attract the type of energy you put out

whether you believe it or not the type of energy you project is what you attract. If you are focusing on the possibility of not having enough you will keep getting that. Also the same if you are not confident in dealing with clients and etc you will not have control.

By not having control you will not have the confidence in your ability to deal with them in a professional manner. The same thing goes if you are selling products and basically any other thing. If you are not the type to believe in what you are selling who else will. Also you have to be proud of what you are selling.

Being proud of what you are, what you are doing and all that you do. Project the type of energy that you would like to receive in your life. The time that you spend on things that matter will not benefit you so redirect that to what you do want.

Learning New Techniques to help improve design work

If you have not been following me on instagram I have been learning calligraphy for over 2+ years. I also have done custom logos for various clients. The things that I learned in school I realized that they were good for the time I was in school.  Because there becomes a time when you should have left it behind and found a better technique.

An amazing technique I learned was how to properly use anchor points to vectorize lettering. Before I would plot anchor points and it would take me forever. But thankfully I found a video on youtube explaining how to properly use them. I must say after I was just sitting there thinking wow so this is how its done.

Because it was a technique that I was comfortable doing and one that I had learned awhile ago. Compared to the new one that I learned was as if  light bulb turned on in my head. I must say I came across this video which was perfect timing. Especially since I have been learning calligraphy for so long.

This is my first attempt at using this technique. I was blown away by how much quicker it was for me to do this compared to the way before I would’ve went about doing this.

This is the video below that I came across which taught me one of the best ways to go about getting clean vectorized versions of your calligraphy, lettering work.

 

Why Your branding Sucks and you should’ve hired an actual designer

Your branding sucks but you may not think it does. The reason why it sucks is because you wanted to be cheap and do it yourself. Also you may have thought you know I’ll just find someone who can do it for me cheaply. Well you know that it does not benefit you to go the cheap route.

Just think of how your car, shoes, bed and etc would be if you always bought cheap things. Because your brand is a symbol of what you stand for. A great example is Rolls Royce, Ferrari and many other cars of the same type. They stand for elegance and many other things and will continue to do so.

The reason they will continue stand for those things is because they did not take the cheap route. They also have realized how important branding is in all aspects. Another great example is Apple just think how the world would look at apple if they started making cheap plastic phones without caring about design.

You know that it wouldn’t have helped them at all in the long run. The same thing can be said for the Apple Watch if they did not pay attention to the details not many would’ve cared about them long term. Also it fits into the overall culture that Apple has created with their brand image, company image and etc.

We as people tend to expect certain things from Brands. Whether you want to believe it or not that is truly the way how things are. If you go into certain stores you can expect to wait and or be treated rudely. So therefore there really is no need to get upset or be surprised by that. There are little things that we have to stop overlooking.

If you are starting a dog food company that sells food that is beneficial to making a dog have a shinier coat you would invest in good branding. Because there is a certain market that you will have to appeal to. Also there are certain stores that you are going to want to sell in. Because you want to more than anything be where the customers/ clientele would be.

So stop being cheap and afraid to invest in your businesses overall image. You may not see the value in it right now. But believe me long down the road you will be glad you did. Just look at how upset people were about Ubers logo change. You want to have people get upset over you changing your logo because the one you have was so good. Another way to go about that is to have no one noticed that it changed. How many people were upset about Walmart changing their branding?