Your branding sucks but you may not think it does. The reason why it sucks is because you wanted to be cheap and do it yourself. Also you may have thought you know I’ll just find someone who can do it for me cheaply. Well you know that it does not benefit you to go the cheap route.
Just think of how your car, shoes, bed and etc would be if you always bought cheap things. Because your brand is a symbol of what you stand for. A great example is Rolls Royce, Ferrari and many other cars of the same type. They stand for elegance and many other things and will continue to do so.
The reason they will continue stand for those things is because they did not take the cheap route. They also have realized how important branding is in all aspects. Another great example is Apple just think how the world would look at apple if they started making cheap plastic phones without caring about design.
You know that it wouldn’t have helped them at all in the long run. The same thing can be said for the Apple Watch if they did not pay attention to the details not many would’ve cared about them long term. Also it fits into the overall culture that Apple has created with their brand image, company image and etc.
We as people tend to expect certain things from Brands. Whether you want to believe it or not that is truly the way how things are. If you go into certain stores you can expect to wait and or be treated rudely. So therefore there really is no need to get upset or be surprised by that. There are little things that we have to stop overlooking.
If you are starting a dog food company that sells food that is beneficial to making a dog have a shinier coat you would invest in good branding. Because there is a certain market that you will have to appeal to. Also there are certain stores that you are going to want to sell in. Because you want to more than anything be where the customers/ clientele would be.
So stop being cheap and afraid to invest in your businesses overall image. You may not see the value in it right now. But believe me long down the road you will be glad you did. Just look at how upset people were about Ubers logo change. You want to have people get upset over you changing your logo because the one you have was so good. Another way to go about that is to have no one noticed that it changed. How many people were upset about Walmart changing their branding?