This was a project I had done for an athletics depart of a high school. The initial vision was to have a powerful, strong and rebellious logo that can be used on a variety of mediums.
Going with a modern and simplified version of a husky allows the logo to be recognizable instantly. Also I wanted to go with an inviting logo that can be used on many different types of elements.
Here is the application across stationary materials to have a visual idea about how it will look before it will be printed.
This was a self initiated project of a re-branding of a family own mechanic shop. I thought to myself what are some ways that I could keep the family aspect of the branding and modernize the branding a bit. The things I took into consideration were from the research I did how the logos for auto mechanics are very easy and straight to the point.
I chose to go for an oil drop since oil is one of the major things a car needs to be able to run. Therefore its the lifeblood of the car.
The main logo for Jacobs Garage
I chose to show the logo in two variations to show the depth of how the oil drop is able to work being positioned in either location.
For the uniform shirts I decided to go with the color grey because using a lighter color seemed to be a more comfortable fit. Also it would be a shirt for more than just the mechanics to wear.
Goals: For this project I set limitations to create branding for various business. Also while constructing the logos by hand and use of the computer as little as possible.
Solution:Use of beautifully crafted hand lettered logos that have a retroesque and human like feel to them. Also that are very legible and recognizable.
This is a collaboration that I did with David Johnson. The portion that I did on the piece was uncommon. The purpose for this piece was to combine both of our skills. Adding a texture to the piece added more depth and made it more visually appealing. Also while inspiring with an original quote.
For this project it was self initiated project. I decided to use a custom logo type for branding. Therefore I felt with the creativeness and freedom that skateboarding has it was a strong approach to take.
Goals: To use a hand lettered logotype that can be used on multiple applications.
Solution: Use of a well structured/free flowing typeface that embodies the creativity and freedom of skateboarding.
So far with my daily logo design I have not missed a day. I am very very thankful that I have not missed on yet. At times I felt like giving up to be honest. The beginning at first was pretty hard.
Then I started to gain traction. You know for example when you are running and you feel as if your a machine. There is nothing that can break your mental and physical focus and you just keep going. Another thing I learned is that I produce better results when I do the logo in the morning.
I have been focusing on local restaurants and businesses. A vast majority of them are pretty bad. More so a lot could use a lot of refinement. I was at first a little surprised at the response I was getting. The responses were from the actual companies. But even though I was getting responses I made sure to not let it go to my head.
And now here is the recent logos I’ve done.
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For the Everglades Bicycle Club the goals were to design a Logo and Jersey for the Club. The overall approach was to create a very recognizable and modern logo.
The Goals for this project were to apply a natural and authentic friendly feel to The Evan Dooley Memorial Scholarship Fund.
I started with sketching. After a multiple amounts of sketches I came to one that I felt was very strong and captured the essence of the intial objectives.
For the Flyer the continued use of the logo to maintain consistency throughout the branding. Also I chose to use text that is very easy to comprehend and easy to quickly read.