The Goals for this project were to apply a natural and authentic friendly feel to The Evan Dooley Memorial Scholarship Fund.
I started with sketching. After a multiple amounts of sketches I came to one that I felt was very strong and captured the essence of the intial objectives.
For the Flyer the continued use of the logo to maintain consistency throughout the branding. Also I chose to use text that is very easy to comprehend and easy to quickly read.