Creating a Corporate Identity: Virgin`s Branding Strategy

 

The branding for the Virgin group is one that I always enjoy seeing. I feel that since Richard Branson is the brand of Virgin and in that way he symbolizes fun and down to earth and a cool person to sit and have chat with.  Perfect symbol of how to create a great brand just as how Apple has Steve Jobs and Steve Wozniak as the people who symbolize what apple represents.

How Avoid a Creative Burnout


After working on various projects over a period of time it can be easy to get burned out from designing. I from time to time feel as if I’m drained creatively. Another thing that can happen is to not be motivated at all about a project and feel as if I’m just doing it for the hell of it. So here are some tips to help avoid a creative burnout

1. Choose projects that you would be motivated and enjoy doing. If your not in a position to do that just yet do whatever project that you have to and do your best. Also look at what you can learn from the project.

2. Stay positive

3. The more work you do the better you will get

4. Experiment with a different medium

5. Go outside for a walk and clear your head

6. Keep your eyes open to everything around you

7. Pay attention to what is happening outside of your community

8. Learn a new skill

9. Develop a taste for good design

10. Believe in the work that you are doing and that you will get better

Image rights belong to Photogalaxy

Quick tips for the week

  1. If you are passionate about your chosen field you should know what is going on
  2. You should be learning something new about it everyday
  3. You should know who has came before you and what they have done

The Eames Lifestyle

The Charles and Ray Eames Lifestyle is one of the many that I am still in love with. One of the many things that I am influenced by is how charles and ray did not just stick with furniture design. They both branched out and did other things involving design.

Ray was a painter and Charles was an architect. Ray had said that she felt that what they were doing was still painting just another form of it. Because how quick are we to get used to doing just one type of design. Just think of how much better design would be if we experimented with web instead of graphic or video instead of web.

Remembering that everything you do whether it be work,play or anything that you do daily it is an experiment. The experiment is one that you determine how it will go. Charles and Ray experimented and did what they enjoyed and were passionate about.

If you want to live an Eames lifestyle Watch the PBS documentary The architect and the painter.

After watching the architect and the painter you will get a grasp on how they lived their lives. Minus the love affairs and etc.

Being a Designer is a lifestyle

graphic designer

Whether you are a fashion design, graphic designer, web designer and so on and so forth you look at the world differently then anyone else. When we look at what others considered to be hideous we can find beauty.  Also we can become obsessive about things regarding our chosen field.

For example when you are flipping through a magazine whether your a graphic designer or not you look at every little detail. Well I know I tend to at least. When I first started doing that it lead over into my life outside of graphic design. But I soon realized that I did that all of my life.

The way that our houses and rooms are set up are fit to our specific taste. Being a designer is more then just a Job and the type of clothes that you wear and if you drink coffee or not. We all are intertwined just from different points of view. I feel that ever since I started to learn more about other fields of design it has helped me to improve my work quality.

A key thing to remember

Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new. – Brian Tracy

Image courtesy
Flickr

Is it okay to be left handed?

 

This is a very clever commercial I came across about bullying. The way that we as a society no matter where we live tend to judge people and pick on them if just one little thing is different.

Only if there were commercials like this that ran on all children television networks.