Creating a Corporate Identity: Virgin`s Branding Strategy

 

The branding for the Virgin group is one that I always enjoy seeing. I feel that since Richard Branson is the brand of Virgin and in that way he symbolizes fun and down to earth and a cool person to sit and have chat with.  Perfect symbol of how to create a great brand just as how Apple has Steve Jobs and Steve Wozniak as the people who symbolize what apple represents.

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