In this video they give some very precise explanations on how to design like apple. Jonathan Ive being influenced by dieter Rams has helped Apple to design some beautiful products. Whenever I somehow find myself using non apple product I tend to get upset by how everything is works from the design to the software. The Steve Jobs biography taught me how serious Steve Jobs took design, even when he was in the hospital he was thinking about design. He also complained about how certain things were designed poorly I forgot what to be exact.