Watching this speech you can really feel Leo Burnett’s enthusiasm for advertising throughout this whole entire speech. I wonder how often agencies lose sight of who they are and what they stand for.
What are you thoughts about the speech?
Graphic Designer & Calligrapher
Watching this speech you can really feel Leo Burnett’s enthusiasm for advertising throughout this whole entire speech. I wonder how often agencies lose sight of who they are and what they stand for.
What are you thoughts about the speech?
There was an agency I wanted to work at but I did not have the credentials to work there so I started my own agency – David Ogilvy
I really love when he talks about how he came up with the pepper ridge farm commercial and many other great points throughout this interview.
Enjoy
I first learned about George Lois when I watched the documentary Art and Copy. George’s passion and how enthusiastic he is when he speaks about design really inspires me.
If I get stuck there’s something I don’t understand-George Lois
After I watched this while I was in art school I really learned what I should put in my portfolio. What I had done wrong was I put work in there that I was not proud of. Also I have been doing so many projects that will allow me to have other work that is not from school. Because honestly if you show your portfolio of your school work it just shows that you can do what the teacher says instead of making up your own projects. And self initiated projects will allow you to learn what the constraints, limitation are of a project and how to design within those.
Aaron Draplin seems like he’d be a really cool guy to meet. But anyhow after I watched this video it made perfect sense to me how sign companies tend to be. There’s plenty of visual pollution around everywhere. If you take just a moment and looked at signage you can tell if the person took the time to really think the whole design through or not.
Whats your thoughts on the Video?
With the many things that I have been going through these past couple of months I realized that I was not living in reality. So every so often I come back and I watch this video. Its pretty amazing at how powerful our minds can be.
If you have no clue who Jonathan Ive is or Jony Ive as some people call him he is responsible for how the apple products are designed and how they look. When I listened to the Steve Jobs Biography audiobook I learned that Jony Ive is just as much of a design nut as Steve Jobs was. If you have or if you’ve ever held an iPhone 4 you’d notice the little gaps on the side of the phone. The reason for that is because of the antenna and if its covered you can expect to have dropped calls and etc. The iPhone 3 would drop calls constantly because it did not have the gaps the 4 does.
Whats your favorite apple product or Who’s your favorite product designer?
Me being a young designer I still come back and watch this video. I first heard about wim crouwel when I watched the helvetica documentary. Being able to find my own way as a designer has been a journey and something I still am doing. I did not understand the whole process of finding your own way and style in design that symbolized me. Which has been going a lot better recently taking a financial break from college.
What is some good advice that you’ve received as a designer?
When I first seen this video I was blown away when he said that he will not read anything unless he’s identified the typeface. It really opened my eyes up to how serious people take design. When he talked about how people are not supposed to know something has changed its just gotten better. Then when he talked about arial was great and it was a little history lesson as well.
There have been countless number of times I have watched this documentary. The first time I watched it I really had no idea that helvetica was such a widely used typeface. The more I started to get into typography as of watching this I started to study fonts and learn more about them as a whole. Now I rarely if ever use helvetica in any of my work, I believe that frutiger is a more cleaner and well crafted font, Also Nue Haas Grotesk is overall more pleasant to look at to my eyes at least.
Whats your favorite typeface?