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Objectified Documentary

 

The first time I watched this documentary I had no idea what to expect in relation to product design. After watching it I definitely have a greater respect for well designed products. I really love the Dieter Rams part in the documentary.

Peter Arnell Explains Failed Tropicana Package Design

 

I’m not sure if you all remember when tropicana decided to change the packaging for their orange juice which ended up being a disaster. The guy Peter Arnell had a great vision for it from watching this video. But honestly why would you change tropicana packaging design? Land O lakes never changed their butter packaging.

Sally Draper : When I think about forever, I get upset. Like the Land o’ Lakes butter has that Indian girl… Sitting, holding a box. And it has a picture of her on it, holding a box. With a picture of her on it, holding a box. Have you ever noticed that?

 

Heres what the tropicana package design looked like for years  and what it looked like after