Peter Arnell Explains Failed Tropicana Package Design

I’m not sure if you all remember when tropicana decided to change the packaging for their orange juice which ended up being a disaster. The guy Peter Arnell had a great vision for it from watching this video. But honestly why would you change tropicana packaging design? Land O lakes never changed their butter packaging.

Sally Draper : When I think about forever, I get upset. Like the Land o’ Lakes butter has that Indian girl… Sitting, holding a box. And it has a picture of her on it, holding a box. With a picture of her on it, holding a box. Have you ever noticed that?

Heres what the tropicana package design looked like for years  and what it looked like after