American Airlines Rebranding

Well You all may have or may not seen American Airlines New Identity. If you have not give the video a watch above before continuing on reading. When I first came across the article on I had no idea what of what to say. One thing I said was why did they ruin such a great identity.

More so why would they not have massimo involved with the rebranding. I’m pretty sure this would be his reaction or would it be?

What are your thoughts about the new american airlines rebranding?

Do you think it went in the right direction or the wrong one?