Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
— Charles Eames
A designer is a planner with an aesthetic sense.
— Bruno Munari
Design is intelligence made visible.
– Don Newgren
Great things are not done by impulse, but a series of small things brought together.
– Vincent Van Gogh
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
– Massimo Vignelli
Simplicity is not the goal. It is the by-product of a good idea and modest expectations
– Paul Rand
Advertising doesn¹t create a product advantage. It can only convey it
– William Bernbach
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
– Jan Tschichold
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
– Paola Antonelli
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
– Steve Jobs
Being a famous designer is like being a famous dentist.
– Noreen Morioka