Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

— Charles Eames

A designer is a planner with an aesthetic sense.

— Bruno Munari

Design is intelligence made visible.

– Don Newgren

Great things are not done by impulse, but a series of small things brought together.

– Vincent Van Gogh

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

– Massimo Vignelli

Simplicity is not the goal. It is the by-product of a good idea and modest expectations

– Paul Rand

Advertising doesn¹t create a product advantage. It can only convey it

– William Bernbach

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

– Jan Tschichold

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

– Paola Antonelli

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

– Steve Jobs

Being a famous designer is like being a famous dentist.

– Noreen Morioka