Tag: apple

How to Design Like Apple

In this video they give some very precise explanations on how to design like apple. Jonathan Ive being influenced by dieter Rams has helped Apple to design some beautiful products. Whenever I somehow find myself using non apple product I tend to get upset by how everything is works from the design to the software. The Steve Jobs biography taught me how serious Steve Jobs took design, even when he was in the hospital he was thinking about design. He also complained about how certain things were designed poorly I forgot what to be exact.

Stop Trying to be the next Dieter Rams

 

Over the past couple of months I have started to see more and more people refer to what they have design as being based off of a Dieter Ram’s Design. Which kind of worries me to a certain extent. Because Dieter Rams’s 10 principles of design are such an elegant and simple set of rules to help influence and improve your work.

If you didn’t know Jonathan Ive is a huge Dieter Rams fan. Which is one of the reasons why apple’s products look the way they do. But lets get back to the topic of this post.

I am not saying its a bad thing to be influenced by Dieter Rams, but if you base your design work on what he’s done how is your work going to look like your own. Learn what influences Dieter Rams and apply that to your own work.

Remember

Be a Student not a follower – Jim Rohn

Here’s Dieter Rams 10 principles of design

Good Design Is Innovative : The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good Design Makes a Product Useful : A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.

Good Design Is Aesthetic : The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

Good Design Makes A Product Understandable : It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Good Design Is Unobtrusive : Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good Design Is Honest : It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept

Good Design Is Long-lasting : It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good Design Is Thorough Down to the Last Detail : Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good Design Is Environmentally Friendly : Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good Design Is as Little Design as Possible : Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

 

Lee Clow & Steve Hayden on Steve Jobs & Apple

 

TBWA Chiat day did a remarkable job working with Steve Jobs and apple. The commercial think different still inspires me every time I watch it.

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – Steve Jobs

These Apple Ad’s Suck Compared to the Older ones

 

I’m not really liking the direction these ads are heading in at all. They also feel like something that Steve Jobs would not have approved of. But Tim Cook does seem to be doing a great job at apple.  Now back to the ads.

The storyline of these ads seems to miss the point in some ways. For example the mayday advertisement the guy talks about creating a video in iMovie when clearly the exporting time will depend on how long the video and its size and he closed the laptop when he was through? (I’m not sure how he would’ve finished exporting his video he made).

Mainly I feel the advertisements could be simplified more overall. I wonder if TBWA  Chiat day still does advertisements for Apple.

If you look at the ratings on youtube you can see i’m not the only one who feels this way about these apple ads.

Apple Product Design

If you have no clue who Jonathan Ive is or Jony Ive as some people call him he is responsible for how the apple products are designed and how they look. When I listened to the Steve Jobs Biography audiobook I learned that Jony Ive is just as much of a design nut as Steve Jobs was. If you have or if you’ve ever held an iPhone 4 you’d notice the little gaps on the side of the phone. The reason for that is because of the antenna and if its covered you can expect to have dropped calls and etc. The iPhone 3 would drop calls constantly because it did not have the gaps the 4 does.

Whats your favorite apple product or Who’s your favorite product designer?