Erik Spiekermann On Innovation Part 1


“The iPod was not a new invention. They used technology that was available. It had a hard drive inside, mp3 technology even the click wheel wasn’t apples invention. It was all there. What they innovated was they built a product that was actually usuable, They built a great product that was desirable”



  1. […] continuation from Part 1 I really enjoy listing to Erik talk about innovation and about design. You can really absorb his […]

  2. […] Part 1 Part 2 Share this:TwitterFacebook Tags design, Erik Spiekermann,, Innnovation, talk Categories inspirational, Video […]

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