Peter Arnell Explains Failed Tropicana Package Design

 

I’m not sure if you all remember when tropicana decided to change the packaging for their orange juice which ended up being a disaster. The guy Peter Arnell had a great vision for it from watching this video. But honestly why would you change tropicana packaging design? Land O lakes never changed their butter packaging.

Sally Draper : When I think about forever, I get upset. Like the Land o’ Lakes butter has that Indian girl… Sitting, holding a box. And it has a picture of her on it, holding a box. With a picture of her on it, holding a box. Have you ever noticed that?

 

Heres what the tropicana package design looked like for years  and what it looked like after

 

 

 

 

Career Advice – Graphic and Creative Designers and Directors

Great Advice to anyone needing a direction on how to go about getting a career in the design industry. Because I personally want to live in New York and be a designer for a couple of years and then move to london and be a designer there for awhile. I am personally fascinated by the different ways of thinking and approaches to design.

Whats the best advice you’ve gotten about being a designer?

Is Spec Work Evil? The Online Creative Community – SXSWi 2009

I’ve been a victim of being sucked into the spec work field. But I do it mainly so I will be able to have the experience and to add it for my resume. But I do agree that it devalues the profession of design. There are sooo many sites that have crowd sourcing for design work. Which is pretty pathetic and just another business model. But I do not have a problem helping someone out with design work as long as they we will work out a barter system that will help each other out.

Is the Internet Ruining Design?

 

I feel with the internet it can definitely have a great impact on how a design can turn out to be. Because everything is so available to be seen. I still force myself to not depend on the internet as much as I used to for inspiration when I first started designing. Because if you depend to learn how someone else has done a design how will you ever learn how to think and create your own work?