I started a couple of months buying vintage advertisements. To me owning a piece of design history is such a wonderful thing.
The other day I was reading the book Just My type and there was a situation where a man was claiming to be selling a vintage piece from the time when slavery was still around. Matthew Carter knew it was fake because of the font that was on the poster. Once I read that I was in shock.
But it makes perfect sense to pay attention to the typeface and that reminds me of the quote from Jim Rohn when he said There are no new fundamentals. You’ve got to be a little suspicious of someone who says, “I’ve got a new fundamental.” That’s like someone inviting you to tour a factory where they are manufacturing antiques.