Eric Spiekermann On innovation Part 3

You have to have fun doing it if the fun’s out of it like a marriage or whatever do another job go somewhere else. Without fun there will be no innovation.- Erik Spiekerman

Part 1
Part 2

Erik Spiekermann On Innovation Part 1

“The iPod was not a new invention. They used technology that was available. It had a hard drive inside, mp3 technology even the click wheel wasn’t apples invention. It was all there. What they innovated was they built a product that was actually usuable, They built a great product that was desirable”