How to judge an AD DAVID DROGA STYLE

An interesting way to go about judging the effectiveness of an ad. I wonder what are some other techniques agencies’ use.

George Lois talks shop in 1974

All I can say after watching this is I will make sure to remain as passionate and energetic about design as much George Lois is about Advertising.

How the Internet Is Changing Advertising

Brilliant video whoever makes these does a great job. I do agree that will watch a video on my computer before turning on the TV. Also I still see videos and ads that look like they should be made for newspapers and etc scattered online.

Chuck Porter, Crispin Porter, ARF Presentation

A great talk about his work. I also will never forget when he talks about how students I believe ask him how to get a job in advertising and he said start your own agency because your young and that will allow you to have a great advantage.

The life, work and the words of wisdom of David Ogilvy

If you can’t advertise yourself, what hope have you of being able to advertise anything else? – David Ogilvy

That quote makes perfect sense and even more with the use of social networks in the online world.

Bill Bernbach and Helmut Krone on advertising

This is a great way to show how Research can get in the way- Bill Bernbach

Hearing Bill say that reminds me of how Steve Jobs never relied on market research. Not relying on market research definitely allow creativity, and other avenues to be explored without feeling so limited to what you can design and produce.

Lee Clow & Steve Hayden on Steve Jobs & Apple

TBWA Chiat day did a remarkable job working with Steve Jobs and apple. The commercial think different still inspires me every time I watch it.

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – Steve Jobs

Art & Copy Documentary [2009]

After watching this documentary many times it was a little history lesson in advertising. This documentary also taught me about advertising and how its done. The rotating of billboards I never thought of it as being such a complex and quickly moving business.

“The frightening and most difficult thing about being a creative person is that you have no idea where your thoughts come from really and especially no idea where they will come from tomorrow”

Bill Bernbach on advertising 2/2

What are you thoughts after watching both parts?

Bill Bernbach on advertising 1/2

I really loved his response to the interviewers question where do you find creative talent? and then Bill said anywhere. I feel as if working at DDB (Doyle Dane Bernbach) would be such a great thing to be able to do. I wonder if the advertising agencies still look to find creatives everywhere.