Whenever you are working on a logo design for a client you have to be prepared for them to either accept it or reject it. But the main thing is to do your best and go above and beyond. Even though you may want to just do it last minute and half ass the work don’t.
You have to think that this work I am doing is going to be saw by many different types of people. You also want to think of many different factors of the overall use of the logo. If you are creating logos for a client and not thinking of the various ways it will be used then you should start.
Because this is the first thing you should be thinking about before you even have the first call/conversation with the client. Remember that you can create the most detailed logo in the world and it will get rejected. Also it may be beautiful to you but it just does not meet the clients requirements.
Knowing that we put so much time and energy into our work and then to have it rejected can make us upset. So what if it makes you upset you should realize that being professional is what is most important. Also its part of the client service business industry.
The steps to handling a logo rejection properly starts with
- Do no get offended by that the client says when they reject your logo.
- Take time and reflect to learn what you could do better next time
- go back over your sketches and see where you could’ve improved
- Ask yourself did you show a visual representation of the logo in use? (this is something I am going to start doing. I did not to do it and realized that was such a stupid thing to do.
- Ask the client what could we do to make this work? ( Only do this if the situation permits)
- Move and continue working and improving your designs
Rejections should not determine how our work is going to turn out with future clients. So do not let the emotions of rejection make you out of character and be unprofessional.