Recently I finished reading this book from George Lois. I did not know what to expect at first. I thought I would get the standard George lecture of an arrogant accomplished man. But I must say it was not anything like that. The book was very enjoyable and a quick read.
Quiet a few of the advice I really enjoyed such as #90 a creative person without a sense of a humor has a serious problem. Just think as creatives if we do not have a sense of a humor that is a problem. Because what we are creating has to be fun and also we have to find humor while creating it.
Then #84 Sometimes the shocking way to solve a forbidding problem is to simply tell the truth. Throughout the whole book there is examples to go along with the advice. This is not a book that’s just full of words. George realizes that as creatives we are visual. This is not a book just for designers I would say it can work for anyone who is in a creative field.
To start off the book there is four types of people you can identify yourself with
1. Very bright, industrious (you’re perfect)
2. Very bright, lazy (a damn shame)
3. Stupid lazy ( you’ll just sit on your ass, so you’re a wash)
4. Stupid industrious (oh, oh, you’re dangerous)
This is a little test or whatever you want to call it at the beginning. This is will allow you to learn a good bit about yourself. Also you will learn how to think a bit different compared to what you learned so far in your life. This is definitely a book worth picking up and giving a read.