Will.iam’s great amazing Logo design advice

If your logo cannot transform itself to other things and you still know what that logo is then thats a problem.

What the hell is Will.iam talking about in this video? Quite a bit of things in this video does not make any kind of sense at all. Especially the bit about logos and then he randomly starts about india and the language they have.

Could someone explain to me how a logo getting bigger would collapse? Whoever wrote this speech for him should’ve read it out loud first and actually consulted with a designer.

This whole video was cringe worthy nonetheless.