Paul Rand is hands down one of the many well known designers. He is responsible for next logo for Steve Job’s company next.
The main thing I want to speak on was when Mr Rand talked about originality. When someone starts out being a designer they say that they want to be original and etc. Then which will have them presenting their work saying it is original. I for one am guilty of doing that. But after watching this video many times I learned to stop doing that and let other people decide if it is original or not.
“originality isn’t something you decide you’re going to be… that’s the product of your brain”-Paul Rand
Design and calligraphy 