Chicken Shack

For this project I was tasked with creating the branding for a Fried chicken establishment. After various sketches I decided that going with a hand crafted logo it would be the best fit.

Problem: Creating a recognizable brand that is cohesive and compatible with the industry they serve.

Solution: Hand drawn logo to capture the aspect of how Fried chicken involves the hand done aspect to a great extent.

Test your logo to see if its ready for distribution

This is a very very good thing that will be useful for a lot of designers. Because we can search to make a logo a certain size and then have multiple files for the logo. This I believe will help avoid having that problem. The other thing I would wonder is what are they going to do with the logos that get uploaded to be tested?

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