Ron Burgundy For Dodge Durango

 

I for one do not think these commercials using a character from Anchorman will help dodge sell Durango’s. I must say it may work if they are targeting a younger crowd since many know who Will Ferell is playing (Ron Burgundy from anchorman) and others may have no idea. It will definitely be interesting to see how this works out for the Chrysler division of Dodge

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