I found out about Bill Bernbach from the design agency doyle dane bernbach. I loved when they interviewer asked him where he finds creative talent and Bill said anywhere. The way Bill talked about having an academic background in creative people not being important and that only thing it can teach you is knowledge and therefore knowledge already exists. Such an amazing interview I’m definitely going to dive deeper into the doyle dane bernbach Advertising agency history.
Bill Bernbach on Creative Qualities