Tag: tbwa chiat day

Lee Clow & Steve Hayden on Steve Jobs & Apple

 

TBWA Chiat day did a remarkable job working with Steve Jobs and apple. The commercial think different still inspires me every time I watch it.

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – Steve Jobs

These Apple Ad’s Suck Compared to the Older ones

 

I’m not really liking the direction these ads are heading in at all. They also feel like something that Steve Jobs would not have approved of. But Tim Cook does seem to be doing a great job at apple.  Now back to the ads.

The storyline of these ads seems to miss the point in some ways. For example the mayday advertisement the guy talks about creating a video in iMovie when clearly the exporting time will depend on how long the video and its size and he closed the laptop when he was through? (I’m not sure how he would’ve finished exporting his video he made).

Mainly I feel the advertisements could be simplified more overall. I wonder if TBWA  Chiat day still does advertisements for Apple.

If you look at the ratings on youtube you can see i’m not the only one who feels this way about these apple ads.