Jacobs Garage

This was a self initiated project of a re-branding of a family own mechanic shop. I thought to myself what are some ways that I could keep the family aspect of the branding and modernize the branding a bit. The things I took into consideration were from the research I did how the logos for auto mechanics are very easy and straight to the point.

I chose to go for an oil drop since oil is one of the major things a car needs to be able to run. Therefore its the lifeblood of the car.

 

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The main logo for Jacobs Garage

Jacobs_garage-03 croppedI chose to show the logo in two variations to show the depth of how the oil drop is able to work being positioned in either location.

Jacobs_garage-05For the uniform shirts I decided to go with the color grey because using a lighter color seemed to be a more comfortable fit. Also it would be a shirt for more than just the mechanics to wear.

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