“The iPod was not a new invention. They used technology that was available. It had a hard drive inside, mp3 technology even the click wheel wasn’t apples invention. It was all there. What they innovated was they built a product that was actually usuable, They built a great product that was desirable”
I still remember the first time I watched this creative mornings talk. I honestly did not have any idea with what to expect. Jessica is highly inspirational I loved her mentality on web design. To anyone who has not experimented with learning web design it’s really not as hard as it seems. Just check out a site Jessica and Her Bf or Fiance I forget which one to be exact they created a great beginner site. to help people understand web design Don’t Fear the Internet
The first time I watched this documentary I had no idea what to expect in relation to product design. After watching it I definitely have a greater respect for well designed products. I really love the Dieter Rams part in the documentary.
“I drew the city bank logo after the first meeting on a napkin”
When I learned that Paula Scher did the Citibank logo so fast I was blown away. But she also said after 34 years she’s able to do that. She’s always an inspiration to watch and to hear talk. The pentagram office is beautiful btw.
Having just come across this video while browsing youtube I am very very impressed with his book designs. I really see why his world atlas book got a gold medal. I do not think that anything while ever replace the feeling of what it is like to hold a book and read it compared to looking onto a computer screen, a cellphone or an ipad.
Some great tips on how to stay creative. Because time after time we can over work ourselves and end up feeling no so creative or in other words burnt out. Hope you enjoy the video.
I’m not sure if you all remember when tropicana decided to change the packaging for their orange juice which ended up being a disaster. The guy Peter Arnell had a great vision for it from watching this video. But honestly why would you change tropicana packaging design? Land O lakes never changed their butter packaging.
Sally Draper : When I think about forever, I get upset. Like the Land o’ Lakes butter has that Indian girl… Sitting, holding a box. And it has a picture of her on it, holding a box. With a picture of her on it, holding a box. Have you ever noticed that?
Heres what the tropicana package design looked like for years and what it looked like after
I honestly believe that the Obama branding is one of the best I have seen for a presidential candidate ever. What president has had such an impact with a logo that has become so well known by itself? I feel the presidential branding will steadily improve over the years depending on who does the branding for them.